Emergent markets: Mapping trends to markets


From 7 May 2024, The North East Evidence Hub is a project of the North East Combined Authority. Find out more at northeast-ca.gov.uk/north-east-lep Search Search Home Spotlight Analysis Evidence by Theme News & Commentary Emergent markets: mapping trends to markets Taking a fresh look at global trends and economic markets that present opportunities for future regional growth in the North East LEP area HomeCurrent Page Drivers of future growth To identify the most promising market opportunities for the North East LEP our foresight report mapped 37 high impact future trends to global markets. The results show how business model transformations, economic and political shifts, environmental trends, technological shifts, and social and demographic changes (BEETS) are driving change in regional market opportunities. The aim of this process is to illustrate which trends are likely to influence which markets, rather than quantify their exact impact. The high-level mapping of the trends by each section of the BEETS model shows that each of the 16 market opportunities are being influence from a variety of interacting perspectives. All the markets are being influenced by at least four of the five sections of the BEETS model, and the majority are being influenced by all five sections. The influence of technology is clear from this high-level mapping. Many of the markets are set to be influenced by a significant number of technological trends. This is especially true of the markets linked to digital technology and advanced manufacturing, such as cloud computing, cybersecurity and autonomous and electric vehicles. Some areas of the BEETS model are expected to have a more mixed impact over the next 10-15 years. Environmental trends for instance, while having a positive impact on some markets such as autonomous and electric vehicles, are also set to constrain growth in some areas of electricity generation and space and satellites. This is primarily because of the energy intensive nature of these markets. Mapping trends to markets Mapping individual trends to markets The graphic above gives a high-level overview of how the different markets are being developed by global trends but understanding the impact of each individual trend on these markets provides an extra level of detail. The mapping of individual markets to trends can be seen below split by the different areas of the BEETS model (with technology divided into digital and non-digital technologies). Business model transformations Values of 1 and in green indicate a positive trend alignment while values of -1 in red indicate a countervailing influence Economic and political shifts Values of 1 and in green indicate a positive trend alignment while values of -1 in red indicate a countervailing influence Environmental trends Values of 1 and in green indicate a positive trend alignment while values of -1 in red indicate a countervailing influence Technological shifts Values of 1 and in green indicate a positive trend alignment while values of -1 in red indicate a countervailing influence Technological shifts (digital) Values of 1 and in green indicate a positive trend alignment while values of -1 in red indicate a countervailing influence Social and demographic changes Values of 1 and in green indicate a positive trend alignment while values of -1 in red indicate a countervailing influence Full trend and market mapping The full matrix mapping the 37 high impact trends to our 16 markets can be accessed here. You can also read about the trends in each area of the model below. Business model transformations High impact trends that are changing the way businesses across all sectors operate Find out more Economic and political shifts Macro trends that are changing the business environment in the economic and political spheres Find out more Environmental trends Trends that are changing the natural environment and our relationship to it, including climate change Find out more Technological shifts Trends which demonstrate how innovation and discovery are set to change the business landscape Find out more Societal and demographic changes Societal trends that are changing customer attitudes and employee perspectives Find out more Economic markets foresight report Taking a fresh look at global trends and economic markets that present opportunities for future regional growth in the North East LEP area Find out more

HomeCurrent Page

Drivers of future growth

To identify the most promising market opportunities for the North East LEP our foresight report mapped 37 high impact future trends to global markets. The results show how business model transformations, economic and political shifts, environmental trends, technological shifts, and social and demographic changes (BEETS) are driving change in regional market opportunities. The aim of this process is to illustrate which trends are likely to influence which markets, rather than quantify their exact impact.

The high-level mapping of the trends by each section of the BEETS model shows that each of the 16 market opportunities are being influence from a variety of interacting perspectives. All the markets are being influenced by at least four of the five sections of the BEETS model, and the majority are being influenced by all five sections.

The influence of technology is clear from this high-level mapping. Many of the markets are set to be influenced by a significant number of technological trends. This is especially true of the markets linked to digital technology and advanced manufacturing, such as cloud computing, cybersecurity and autonomous and electric vehicles.

Some areas of the BEETS model are expected to have a more mixed impact over the next 10-15 years. Environmental trends for instance, while having a positive impact on some markets such as autonomous and electric vehicles, are also set to constrain growth in some areas of electricity generation and space and satellites. This is primarily because of the energy intensive nature of these markets.

Mapping trends to markets

Mapping individual trends to markets

The graphic above gives a high-level overview of how the different markets are being developed by global trends but understanding the impact of each individual trend on these markets provides an extra level of detail. The mapping of individual markets to trends can be seen below split by the different areas of the BEETS model (with technology divided into digital and non-digital technologies).